Planning Your Promotional Strategy
UNIQUE MESSAGING
Before we go any further into Promotional Marketing, let’s clear up some common misconceptions:
- The idea that only some people “do” marketing = false.
- The idea that all marketing is slimy and aggressive = false.
- The idea that if you’re creative, you’re genetically wired to be “bad” at marketing = false.
You are a marketer because you have something (The Heart Centered Membership) that you want to tell other people about. Period.
You want people to know it exists, and to fully understand what it is, so they can decide whether they want to sign up. That’s what a marketer does. You are a marketer.
Below are some prompts + questions that will help you craft your unique messaging about what makes The Heart Centered Membership so special. You can use these throughout all of your marketing materials:
1. In a digital landscape of online courses and memberships, why did you sign up to become a Heart Centered member?
2. How has being a Heart Centered member transformed or supported you?
3. You’re sitting with your bestie in a cafe, catching up on everything. What would you tell she/he/them about your experience in Heart Centered?
PLANNING
1. Map out your affiliate promo plans.
The Heart Centered Membership doors are open 365 days a year. Grab your calendar and make a plan for which months you want to promote Heart Centered. If it’s not scheduled, it likely won’t happen. Some months, you may go deep on the promotion, with dedicated emails to your list—while other months you might opt for some social posts only.
TIP: Decide which months of the year you’ll dedicate to BIGGER launches, and the rest you can plan to run smaller launches to make promoting Heart Centered for the year sustainable.
2. Schedule all your promotional social posts.
Once you’ve mapped everything out, a great way to maximize your time is by pre-loading as much social media content as possible. We love using Creator Studio + Later.com to pre-schedule all our promotional posts.
3. Look for cross-promotion opportunities.
Cross-promotion means that there’s an opportunity to tell people who’ve already expressed an interest in something, about another related product. For instance, if you are an affiliate of other Danielle LaPorte products, you could reach out to those who’ve purchased products before you to share Heart Centered with them. On social, if you share a DLP blog post, you could also mention Heart Centered in your post caption.
PASSIVE PROMOTION
You can drop your affiliate link in lots of other places and let it silently work for you. Here are some ideas:
- Put it in all your social media and website bios.
- Add it (and a banner) to the bottom of your newsletters.
- Put it in your email signature.
- Put it in the description field of your private Facebook groups.
- On your website About Page.
You get the idea, right?
Some of our top affiliate partners have been surprised by the number of clicks they’ve gotten from a single affiliate partner link placed at the bottom of their email newsletter, or tucked into their social media profiles.
Look around your digital life for opportunities to share your link. The possibilities are endless.
Marketing + Social Copy
When writing social posts, emails, tweets, promotional materials, consider the questions outlined above in the “UNIQUE MESSAGING” section.
Always put the most thought provoking, heart tugging line/content first! Pull people in.
Read it back to yourself. Do you dig what it’s got to say, or tune out? Use this as your metric.
Email Swipes
Hey Love,
[Potent, short, personal note on how Heart Centered is serving you this month]
This is what I get up to in Heart Centered each month. You’re invited!
Here’s how we’ll do it:
- A monthly Perspective to get the heart and the ego on the same page.
- A meditation + mantra—technologies to heal and expand.
- Full and New Moon Write + Burn exercises for cleansing our energy bodies. Release emotional suffering, make room for clarity.
- Members-only Heart to Heart Q+As every other week on Zoom. Pre-submit personal questions (relationships, esoterica, heart centered business… anything!) This community is DEEP.
- A practice to support the embodiment of the perspectives.
- A playlist in sync with each month’s theme. On Spotify and YouTube.
- A tree planted on your behalf every month you’re in Heart Centered.
Ready to receive? When you join, here’s what to expect…
- After you sign up, you’ll receive your digital Guidebook and access to the LaPortal with all your curriculum.
- You'll get all the exercises, practices, and your featured meditation right away.
- There are 4 LIVE events each month: 2 Heart to Heart Live Classes with Danielle and 2 Live Meditations on the full moon and new moon.
- All new monthly content is delivered on the 1st of each month.
If your heart is feeling the tug… Click here and explore the membership.
[Short, one-liner sign off… truthbombs are great here.]
With Love,
[YOU]
[CTA TO SHARE OR TAKE ACTION]
P.S. This is extra wonderful with FRIENDS—please forward this to encourage your best ones to come with you.
Pre-Planning Checklist
A handy checklist for launching a Heart Centered campaign. All optional, for your editorial schedule.
During Pre-Launch
⃞ Mark the upcoming promotion dates in your calendar.
⃞ Draft your Heart Centered story—your personal experience, to use across your marketing materials.
⃞ Plan your editorial calendar: blog posts, social posts, etc.
During Launch
⃞ Build a Heart Centered specific list.
⃞ Update your email signature with your affiliate link to Heart Centered.
⃞ Update your website bio with your affiliate link to Heart Centered.
⃞ Schedule blog posts and/or emails.
⃞ Schedule your social posts for Instagram, Facebook, Twitter, Pinterest, etc.
⃞ Add email footers to your existing editorial emails.
⃞ Add Heart Centered to your shop.
⃞ Create ads.
⃞ Schedule a last-chance email to your list the day before the month ends.
Tips for Promoting + Selling
1. Create a BONUS product
Consider offering a bonus product to those who become Heart Centered members through your Affiliate link. It could be a one-on-one coaching session, free access to your product(s), tickets to an event, etc.
Note: Many Heart Centered members sign up on a monthly payment plan, so consider that when planning your bonus. Be clear about how and when someone can access that bonus. You’ll want to spread your offerings out for individuals that sign up on payment plans, so there is an incentive to remain a Heart Centered member.
2. Share your personal story
Share photos of your own Heart Centered Guidebook, where you do your weekly practices, quotes you love from Heart to Heart videos. Anything that shows off your personal experience in the membership.
3. Promote to your inner circle
Share your affiliate link with people you already know: friends, family, the people in your book club.
4. Create your own affiliate shop
If you have a website, create a SHOP page in your website navigation bar with a page where you can load links and images to all of the products you’re affiliated with.
5. Things you love
If you have a blog, consider creating a post highlighting “things I love” or “my favourite things” and include the membership. (This is especially useful during the holidays!)
6. Share non-product content
Consider introducing someone to Heart Centered by first sharing your favourite post or #Truthbomb from Danielle LaPorte. After making the introduction through content, you may find people are more receptive and more likely to click on a product promotion.
7. Link shortening
Affiliate links can be long and look strange to people, so we always suggest cleaning up and shortening your links using a service like bit.ly.
Social Swipes
POST ONE: Post a question, and give an answer.
🤔 How do we love ourselves? By training our minds to focus on our VASTNESS—the heart space. This is the Intelligence of Love. Mind + Heart = Healing
That’s the training in Heart Centered this month. A Divine appointment… you’re invited.
Learn more here: [YOUR UNIQUE LINK]
With Love,
[YOU]
POST TWO: Share a heart reminder. Ease some anxiety.
Your healing is inevitable. You’re healing right this minute.
And you aren’t on a planet with 8 billion people to heal alone. There’s a sacred container of people committed to soul refinement. Made in collaboration with an esoteric practitioner of many traditions to create meditations and rituals. The support is palpable.
Heart Centered.
Registration is open [YOUR UNIQUE LINK]
Your healing is certain.
With Love,
[YOU]
POST THREE: Give something to do.
🕯️ Mini heart practice: close your eyes. Tune into your breath. And let your heart breathe in Light from above. Stay there as long as you’d like…
This is where to start when you’re taking too much sh*t. When you’re perplexed by priorities, when you can’t put down your phone… the heart space—it’s your direct line to the Divine.
Join us in Heart Centered. A vegan cheese platter of vetted practices, prayers, mantras, and meditations to support your fulfillment, awaits.
Link [IN BIO, BELOW, ETC] to learn more + sign up:
[YOUR AFFILIATE LINK GOES HERE]
With Love,
[YOU]
POST FOUR: Share a personal story
[INSERT STORY ABOUT HOW HEART CENTERED IS SERVING YOU IN YOUR DAY TO DAY LIFE]
Don’t just take my word. Go be your own proof. Heart Centered will give you the practices, the prayers, the playlists, some sacred words—then you apply your capacities. Deal?
Come on in: [YOUR AFFILIATE LINK GOES HERE]
With Love,
[YOU]
POST FIVE: Challenge a common belief/practice/norm
We’ve got to prioritize reflection time. Society is not designed for contemplation—we have to make it happen.
Heart Centered is OPEN for enrollment. And here’s the thing about this membership: it’s a re-learning of what “power” is.
We won’t be talking about crushing or hacking it. We go for elegant, direct, encouraging, deep, practical. Essentially, Heart Centered is potent life practices, and the wisdom of many teachers, simplified and paced out for us to embody.
It’s deeply liberating.
For freedom: [YOUR AFFILIATE SHORTLINK]
With Love,
[YOU]
Tweets
For the dark night of the Soul… I have a flashlight for you. We’re not meant to suffer, but we are meant to wake up to a greater Truth. Healing happens from the heart center. —@daniellelaporte [YOUR AFFILIATE SHORTLINK] #heartcentered
How do we love ourselves? By training our minds to focus on our VASTNESS—the heart space. This is the Intelligence of Love. That’s the training in #HeartCentered this month. A Divine appointment… you’re invited: [YOUR AFFILIATE SHORTLINK] via @daniellelaporte
When you’re taking too much sh*t… when you’re perplexed by priorities… when you can’t put down your phone… start in the heart space—it’s your direct line to the Divine. —@daniellelaporte #heartcentered [YOUR AFFILIATE SHORTLINK]
Be your kind of devotee, your kind of Light seeker. Worship what you Love and Love the way you worship. The Heart Centered Membership: [YOUR AFFILIATE SHORTLINK]
#heartcentered
Will Heart Centered create more space for meaning in your life? YES. And that’s the higher Love we’re here for. Join us via: [YOUR AFFILIATE SHORTLINK]
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